tv and digital campaign

Attention. Consideration. Respect. By themselves, they’re small things. But to 7 million investors, they're a very big deal. And they're the reason that Edward Jones became one of the country's biggest services firms: by not acting that way.

collaborators: gary doyle / julie karnes / sean donohue / neil holley / christian dodd / james gartner / jason lindsey

event and print campaign

When it comes to eating, everyone has a slip-up from time to time. But instead of dwelling on the mistakes, we positioned Smart Ones as a brand that is there for you when you are ready wipe the slate clean and move on.

We set up a confession booth in the middle of Times Square and invited people to tell us their worst when it comes to eating. Their confessions were then hand-drawn and broadcast on a chalkboard-like video billboard. Participants were invited to watch their confession be erased away, giving them a proverbial clean slate. 

collaborators: sherry scharschmidt / julie karnes / beth kerin / michael maes / mary kate mcdevitt

web videos and instruction manual

AirTran Airways had the honor of being the first major airline to have Wi-Fi on every flight. Passengers would be free to update their Facebook statuses, check their email and tweet from their seats. But with great freedom comes great responsibility. So we put together a series of tips to allow our passengers to enjoy the internet while not offending the others around them. We enlisted the help of Peter Graves (yes, that Peter Graves) to reprise his role as Captain Oveur to maintain peace and order. 

collaborators: pat hanna / larry liss / kenny herzog / colin hayes

tv / print

There are very few brands in the world that are truly iconic. Corona is one of them. It was a pleasure to work on this brand. Especially when it came time for shooting.

collaborators: marshall ross / bill rogers / dan consiglio / bill dow / andric / pete macarthur / jim erickson

tv and digital campaign

Let’s face facts. Sometimes the best work is the work that gets results. Ace Hardware had its best quarter October through December of 2019. The uptick in sales of smokers and grills in December actually created a delivery backlog.  Here’s some of the film and social we ran at that time.  It didn’t win a lion, but the CEO felt like one when his fourth quarter numbers came in.  

collaborators: dave petti / carolyn bergen / joe wangler / eric kripas / martin rodahl / mark jepsen / lo res studios

interactive social media

The Altima Chase was an interactive social media scavenger hunt. The premise was the stuff of heist movies. The campaign began with a video of an incredibly sexy-looking mastermind stealing a Nissan Altima. Over the next few weeks, fans were given clues in social media that led to where the Altima was hidden. Working with a superb team of creatives at Zocalo Group, I was enlisted to help refine the campaign visually and help create the clues and puzzles in social channels.

The results for the Altima Chase were off the charts. The promotion received over 113K engagements and 103 million social impressions overall. Proof that gamification really works.

PR Daily Awards / Best Social Campaign 2015

collaborators: rina mallick / michelle underwood / sheri levy / minor leblond / sarah sommerfeldt / anthony williams / emily herron / patricia jones

tv and digital campaign

They say you can’t buy happiness, but perhaps you can buy a little joy. At Big Lots, that feeling you get when you find just the right thing at just the right price is a celebration in itself. That giant inflatable snowman, that’s joy. That sparkly pillow for your couch, that’s joy. That festive-looking gnome for your mantle, that’s joy too.

And there is nothing that says joy and excitement more than an exclamation point. And we went big them in this work, posting more exclamation points during the holiday season than Trump era tweet. Here’s a few of them.

collaborators: marian williams / carolyn bergen / anna crane / andrea knowles / sam balinga / anton josef / mark jepsen

online game and integrated campaign

When we started this campaign, AirTran Airways frequent flyer rewards program already had fastest free flight around. What better way to promote this program by enlisting the help of one of the fastest drivers around–Danica Patrick. We created an online video game where wannabe champions race Danica around airport-inspired tracks with airport vehicles to earn free flights. The promotion was supported by print, out of home and rich banners. An in-flight magazine insert extended the racing theme to real airports with racing stickers for roller bags and tips on getting to the gate in record time. Additionally, the game was promoted at Indy Racing League events with tents, van wraps, video billboards, gaming stations, Danica cutouts and autographed posters.

2007 WMA WebAward / Best Airline Site 

collaborators: john carstens / larry liss / lori talley / fuel industries
 

social

This campaign demonstrated the seal strength of Hefty Slider Bags through a series of scaled-down scenes with miniature props and stop-motion photography. The work was fun and engaging, just the thing needed to capture the attention of more digitally-savvy moms. I helped fill out that ed cal with some nice work over the campaign’s long run.

collaborators: ecole weinstein / shelby georgis / matt bush / ellie brzezenski

tv and print campaign

Sure there are people out there that get eight hours of sleep. But for those of us that don't have Scrooge McDuck for an uncle, it's more like six. In fact, a recent annual sleep poll estimates that Americans average about 6.7 hours of sleep a day. With a variety of mattresses of unparalleled comfort, Sealy makes the six hours the average American gets, a better six.

collaborators: dean hacohen / judith roth / larry liss / ewa lonska / speck and gordon / lars topelmann

tv / print

From the iconic glass bottle to a completely new package design and everywhere in between with this beloved brand.

collaborators: john carstens / sherry scharschmidt / christina calvit / larry liss / josh miller / kyle dreier  

integrated campaign

For the first time in decades, Ace produced a brand campaign. No limited time offer. No price points. Just the company’s most valuable asset—their sales associates.

collaborators: dave petti / bob jensen / carolyn bergen / matt kuttan / per klixbull / joe wangler / sandro miller

bus shelter

Trompe l'oeil. Optical illusion. It's a technique that frequently makes it into a presentation deck, but rarely gets produced. Thankfully, we had a client that saw the potential in this humorous extension of the empathetic “We Understand “campaign and was willing to produce this one-off execution.

collaborators: tom raith / bill dow / joe baran

digital and social

Reynolds Kitchens has done some wonderful things over the past few years to make themselves more relevant to younger consumers. They have won numerous awards for the Endless Table, a marvelous collection of recipes on Instagram. Well, I didn’t work on that. But while other folks were busy working on the Endless Table, I was extending the social and digital conversation in other ways.

collaborators: shelby georgis / matt bush / ellie brzezenski

website design

The assignment: a complete redesign of a badly aging Flash site for Secret Deodorant. No budget. No new assets. And get it all ready for handoff to dev in a month. Go!

collaborators: mary williams barber / dave kuhl / gerard blanton / andrea langley / courtney dean

tv / print

Like milk & cookies, peanut butter & chocolate and Rogers & Astaire, Heinz & Ore-Ida just go together.

collaborators: john carstens / christina calvit / larry liss / jake schreier / michael maes

website suite

Chocolate or vanilla? Boxers or briefs? Waterfall or agile? How about…atomic?

In 2016, I was tapped by SapientNitro to help lead the design of a suite of twelve websites using Brad Frost’s atomic principles. Yep, these are the sugar brands you know, like Domino and C&H, as well as the ones known internationally, like Tate & Lyle, Sidul and Redpath. The challenge here was to create a flexible framework to which each of these brands' visual identity and current assets could be applied. This assignment was wrapped up in about half the time it normally would have taken using a more traditional approach.

collaborators: nathaniel block / adam jankowski / raj seth / jamie grant

tv campaign

The answer to the question is, yes, the can was full when it dropped on the actor’s hand.

collaborators: dean hacohen / david estoye / larry liss / neil tardio

go there’s nothing stopping you

Over the years, I worked on a multitude of assignments for AirTran Airways…broadcast, catering trucks, livery design, napkins, logos, posters, pretzel bags, annual reports and holiday cards. Their tagline “Go. There’s nothing stopping you.” gave us permission to do some really fun work. In no particular order, here are a few of my favorites.

collaborators: scott wild / john carstens / larry liss / bill dow / bill hollister / tim godsall / myles talbott / jay herda

booklet

Every few years or so, C-K presents a compilation of new terms that have either made it into the mainstream dialog or reflect noteworthy trends and cultural happenings. This 80-page, perfect-bound edition used gritty, rough illustrations that complemented and amplified the overarching theme of intensity.  

collaborators: kevin flatt / margot bogue / scott menchin

social

Ace led a series of focus groups and it turns out that people weren’t associating Ace Hardware with paint. Sure, they knew to come to Ace to get keys made, but paint? Many people didn’t even realize that Ace had a paint department. We hoped to change that perception by using social to target folks who were closer to purchase in the marketing funnel. With almost no budget, we did some run and gun filming and got lots of hard-working assets. Using a lighthearted approach, we were able to substantially move the dial on paint sales.

collaborators: dave petti / carolyn bergen / anthony tahlier / mark jepsen

digital and print campaign

When T.G.I.Friday’s wanted to promote their frozen snacks line, we decided to extol the virtues of being a couch potato, that is, the special kind of togetherness that only comes from eating chicken wings. In digital and print, couples put aside their TV viewing differences and came together for some quality couch time. In the social realm, we designed a Facebook app to invite friends over for a night in with Friday's.

collaborators: sherry scharschmidt / josh mizrachi / travis smith / we are the rhoads / dave slivinski

print ad

As part of the long-running "The Hyatt Touch" campaign, this ad gave me the opportunity to work with two amazing photographers, Erik Almas and Jeff Kauck. Male co-workers were quite jealous of me, but not because of the talents of these two men.

collaborators: tom lichtenheld / jon eckman / erik almas / jeff kauck

print campaign

In the words of Baz Luhrmann’s Y2K downtempo hit…wear sunscreen.

Graphis Advertising Annual 2004
Print’s Regional Design Annual 2003

collaborators: ann biderbost, richard coad, ken farraghan