michelle litos
creative direction / art direction / design
the setup
the landing pages
the clues and puzzles
Clues involved some pretty elaborate set-ups including mysterious voicemail boxes, shadowy landing pages, websites for fake businesses and closed circuit footage. Fans were invited to scour these places for further clues. More engagements meant more chances to win.
Of all the clues, this was by far my favorite. An Instagram filter revealed letters that were not visible to the eye in the original post. Fans were asked to unscramble the words and regram with the answer.